Blink
Written by Malcolm Gladwell
Reviewed by Brad Quinn
Author of the widely acclaimed Tipping Point, Gladwell delves into the "power fo thinking without thinking." The book is about how choices we seem to make in the blink of and eyes aren't as simple as they seem. The book reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.